#1 Not Exploiting The Web To Make You Money

More and more businesses are becoming web-based as a result of the transformation in customer behaviour, including their needs and demands. Businesses are constantly being challenged because of the increasing competition in their industry. With the fast pace of change in technology, you need to keep up or else you will fail.

Why It Is Critical For Every Business To Have A Website Today

  1. Websites attract and retain customers. The internet is the new way of connecting with people anywhere in the world. Anyone who runs a business in the 21st century needs to be part of the online community to guarantee immediate rewards.
  2. Your website serves as the hub or portal for your business. All your services, products, promotions, events and other business activities can be showcased in one place – your website. Most customers nowadays expect a business to have a website that is regularly updated.
  3. Having a website is also a way to build an email list. Your customers can subscribe via your opt-in box and provide you with their contact details. In this way, you can use their information to send them emails about your products and services. A website is a great tool for list building.
  4. A website is a great way to connect with your customers. Include a blog page in your website where your customers can freely connect with you. Blogging is also a very effective tool for creating buzz and excitement about your brand and business.

On the other hand, here are some of the main issues you may encounter if you do not have a proper website.

  1. A business without a website/ or a badly designed website is like a person without an identity. If you are selling something and your customer cannot reach you, you will almost certainly lose that person as an online customer.
  2. Let’s imagine for instance that you are selling baby products. You have advertised your products through an email blast and now the customer wants more information about your company or your products.
  3. If you do not have a website then your prospective customers will most likely look for another seller who can give them more information about the same products.
  4. Your credibility is called into question if you do not have a website. Most online buyers will view you as a more credible seller if you have a website.
  5. Owning a website, even if you are a small company, means that you take your business seriously. You should therefore invest in setting up and running your own website.

Have You Decided To Invest In A Good Website? YES

Dalgety Marketing Solutions  will make sure:

  1. That your website provides all the information that your prospects and current customers need, including
    1. Showcasing your business activities, products and services.
    2. Guiding your visitors to take action.
    3. Offering something appropriate to enable you to capture visitor data which
    4. you can then use this to build a relationship with your customers.
    5. Implementing tools for engagement such as social media icons.
  2. Once your website is up and running, we will assist you with your marketing which will help you to promote your products/services. It is not enough that you have a website with all the information for your customers. You should always engage in marketing to make sure that people are continuously visiting your website.
  3. Having a strong marketing plan for your target market will help convert your prospects into buyers of your product/service.

Success Story:

This client already had a website but was not happy with it. The previous website created by another company:

The website was supplied by Dalgety Marketing Services to provide the client with a

professional looking website incorporating their brand colours.

Before – Another company

After – Suppied By Dalgety Marketing Services

Social Media for Profits workshop

Social Media for Profits workshop

Before I attended Eva’s Social Media for Profits workshop, I have Facebook account but know very little about LinkedIn and Twitter account. After the social media workshop, I have gain so much new knowledge about social media and how they can improve my business. I plan to apply the knowledge I have learn and with this new knowledge, it will able me to reach out to more customers, connect to more like minded people, meet more join venture business partners.

Anyone interested in increasing his or her knowledge of Social Media Marketing

Anyone interested in increasing his or her knowledge of Social Media Marketing

Eva is an excellent trainer in using Social Media for Profits. I have had her training personally and find her extremely knowledgeable in deploying Twitter for Business.

Prior to my attendance of her workshop in Social Media for Profit with focus on Twitter, I thought I had considerable knowledge but discovered gaps relevant to today’s business.

Without any reservation, Eva has my recommendation any day for anyone interested in increasing his or her knowledge of Social Media Marketing

Segun, Project Controls Analyst

Overwhelm by social media?

Overwhelm by social media?

Getting over the fear of social media so that you get started and get more clients

“If you set your bar at ‘amazing,’ it’s awfully difficult to start.”—Seth Godin

Many people outright fear or find it overwhelming to start participating in social media activities. You can’t blame them. They may not know how to set it up. They may have little time. and hence they are not able to be consistent They may be thinking what should I write.

According to Facebook, there are currently over 1.11 billion active Facebook users. Twitter has over 500 million users, and Instagram has 100 million users. With statistics like these, it seems like everyone uses some form of social media. Let me clarify that statement, it seems like everyone is getting into social media, except me. That’s what you may be thinking and hence feeling more overwhelm. You are thinking you lack all the resources to get started

Note to yourself: Social media is here to stay. It’s not going away anytime soon. It’s everywhere! It’s more pervasive than the football, golf. If you need the find out the current status of pla, all you need to do is sign into your twitter account.

So as a small business or self employed person, How can you overcome overwhelm and achieve a business goal.
Here is my top tips for overcoming overwhelm.
Think of your brand name, or some standardized variation of it that you can use across all of the networks. Write down a few names. They will however need to be check to ensure they are available for use. Also, it may require a keyword research exercise.
Even though I believe that we need to have a presence on all 5 of the big social networks. Some social networking sites may make more sense for your business than others. Start thinking about who you want to communicate with and where you are likely to find them. Dont overthink and overwhelm yourself. Start somewhere and start small. Choose one that is more relevant for your business.
Your content should support your primary business goals, whether that’s to generate lots of traffic, or to sell more, or to increase brand awareness
Be delicated. Develop a reasonable, doable plan and stick to it year round. You can allocated time each day or week to plan your social media activities. 30minutes a day is a good start. More than that start thinking about using automated tools to assist with delivery of your content and to analyse the results.
Communicate and educate. Don’t inundate. Studies have shown that users have lost interest in a brand when they post too many updates.
Look to deepen your customer relationship with social media. Chis Brogan say” If you think of social networks as places where things other than your business happen, then you’re starting to get how this all works. People aren’t there to find you. They’re there for their own purposes. Your job is to have a outpost there and to listen, so that when someone expresses a need you can address, you’ll have the ability to start a relationship”
Is Social media really FREE? Many social platforms are free to join and to set up your profiles but there are other things to consider such content
Blog post
Social media status update
content promotion
As with any marketing activity, measurement is necessary

Bonus Tip:
You must be patience and be willing to adjust and adapt when it comes to social media marketing.

What you can achieve by the use of social media (Tip 3)
Increase awareness of your service
Increase awareness of existing products and new products
Demonstrate leadership and knowledge
Use it as a customer service channel and customer feedback
Generate new enquiries

How to engage contacts/clients with content (Tip 4)
We want them to like post, like your page, join group, make comment, share content, go to your website.

Content: You will need to plan this.
Thought of the day
Product tip of the day
Asking questions
Clear call for clients/Customers to take action. Eg. Click like if you think this is true

Now, there are 3 ways to get things done.
DIY – The ‘Do it yourself’ approach
DWY -The ‘Done with you’ approach to achieve the desired outcome
DFY – The Done for you’ approach. All the pain is taken away, all the complexity disappears, all you need to do it wait and get the results.

In conclusion:
An imperfect start can always be improved, but obsessing over a perfect plan will never take you anywhere on its own.
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